Topic page for Lead 2016 at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of Lead 2016 articles and analysis

Articles: 5 Results
January 28, 2016 by Omar Oakes

Lord Browne tells adland it's harder than ever to win consumers' trust

Most corporate communications are not believable, according to Lord Browne, the former chief executive of BP.

January 28, 2016 by Gurjit Degun

James Murphy: ad agencies are not paid advocates

Ad agencies should not view themselves as paid advocates and should take responsibility for their actions, James Murphy, the chief

January 28, 2016 by Kate Magee

Conservative MP speaks out against 'Trumpification of advertising'

The Conservative MP Caroline Nokes has criticised "the Trumpification of advertising" at today's Advertising Association's conference Lead 2016.

January 28, 2016 by Omar Oakes

Information Commissioner warns brands: customers will walk away over data breaches

Brands face the wrath of consumers if they do not take proper measures to protect their data, the Information Commissioner

January 28, 2016 by Gurjit Degun

Jamie Oliver calls for brands to be more experimental to tackle obesity

The biggest challenge in fighting childhood obesity is with clients, Jamie Oliver told the Advertising Association's Lead 2016 conference today.